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Advertising Board of the Philippines (AdBoard)
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News Archive
AdBoard 2007 Induction
Teaching advertising at the grassroots level
Andre Kahn Chairs 2007 AdBoard
The Advertising Board of the Philippines
The Rise of the New Order
By IVY ONG
AdBoard Donates Book to Ad Foundation
lhatAdBoard Launches " Paggalang sa Mamimili " Campaign
AdBoard Bow to Review values in Ads
Advocating Advertising Workforce
Gunn Report Shows Humor Win Awards
Better Thicker Adbeat Now Available
Bringing Advertising Up to Code
Billboard firms make appeal
Feel the New Beat of Advertising
ADBOARD Conducts Customer Service Seminar
AdBoard's new website keeps public up to speed on
Learn how to build a tech-based biz from this mark
Increase cigarette taxes to control smoking Honasan
(UPDATE) Google News licenses wire news, sets stage for ads
Protecting kids from exploitative TV commercials
4As bares winners of the 2006 Agency of the Year Awards
THE BRAND HALO
Crowning achievement: RP wins bid to host World M
TV ads peddle foods high in fat, sugar, salt to US kids
Clear drama by Unilever and Lowe
Lawsuit attacks Google's money-making Adwords system
Confab on search engine mktg set to raise benefits to users, industry
Are you a Pinoy big blogger?
Hellomoto: The brand as satisfaction
Ban on tobacco ads, endorsements starts today
Medley of questions & Rx's
Benguet undergoes 'branding' for tourists
Biolink scores anew
ADEDGE: IMC Power your Brand!
UP Diliman's 'Go Four It' bags PMA StratMark Grand Prize
In the company of legends
Ad copyright: Whose idea is it anyway?
O&M tops Creative Agency of the Year
Nielsen Media Research unveils overseas Filipino f
DOH revs up breastfeeding campaign
Robbery charges vs MMDA officials dismissed
Young market masters share their success secrets
Greenpeace vs Vista, media vs the PR machine
Greenpeace vs Vista, media vs the PR machine
Mobile email, IPTV, virtual worlds lead Internet trends
DPWH expands anti-illegal billboard drive
Interactive marketing gurus to speak in gab
RP’s youngest and brightest marketing minds gather at 2nd Young Market Masters summit
De Castro orders crackdown on property ads
World’s interactive marketing gurus to bare industry secrets, future
Duque warns on deaths due to smoking
Young Market Masters Summit set
PMA markets Guerilla Principles to students
A blend of marketing effectiveness and societal values
Online game publisher introduces ‘advergaming’ concept
Agency helps Operation Smile light up children’s lives
Color grading Pinoy TV
Truant solons to be listed in newspapers
Experts to discuss media change with Internet, mobile ads
Innovative display firm brings presentations to the next level
Worlds interactive marketing gurus to bare industry secrets, future
Rock idols take the spotlight in new beer ad
Robert Arevalo lends his voice to Veterans Bank cinema ad
Microsoft completes $6-B buy of aQuantive
McDo vs. Jollibee
The brand in context
Internet’s impact
Global or local
The Singapore brand
AirAsia rules
Forget the advertising; make the product more interesting
Worlds interactive marketing gurus to bare industry secrets
The New Order
Home Buyers Warned
Engine of growth
Lessons in communication from Katrina
Marketing goes mobile
Filipinos ready to accept mobile phone advertising
RP firm sells local ads on social networking sites
DPWH dismantles 7 billboards in QC and Manila
Microsoft completes $6-B buy of aQuantive
Airport bans billboards
90% of billboard structures illegal, says NBC director
Digital marketing cuts through clutter of traditional media
It can be the OFW’s link to sanity
Media must promote positive values
MMDA demolishes 60 shanties in Pasay, Makati
The play is the thing
Food labels: Watch out for the fine print
Google, Yahoo top online brands
Solon eyes ad ban to compel lowering of drugs retail prices
Mobile phone, Internet ads as new marketing tools
Ban on false advertising pushed
DOH, WHO, Unicef join forces against ads of milk companies
Web advertising more targeted than cell phones, study shows
Google to launch 'overlay' ads on YouTube
Solon warns on herbals, non-prescription drugs
Review of Tobacco Regulation Act sought
Tide adopts new symbol of cleaning power
Mindshare shows best value for advertising money
Search engine starts ‘YouTube’ ads after $1.65-B buyout
Ebdane orders clearing of waterways nationwide
Making intergenerational communication work
Catching the next wave: Digital media advertising
Mobile marketing fights for ad spend
IPVG focusing on digital in-game ads
Old vs new media
List of RP firms advertising in Yahoo site builds up
The importance of a company’s image
Media consumption and behavior results
Trends ahead: The rise of new consumerism
Breastfeeding: the facts
DoH hails LGUs implementing law on tobacco regulation
Generic drugs still saddled with marketing problems
Chest physicians note increase in number of smokers
San Miguel’s man of the hour: Jet Li
JWT radio commercial wins gold in Cannes
Lovin’ it: McBranding hooks preschoolers — study
SMS-based ads you’ll love to receive
Cigarette Ad Ban in Media Starts Today
25 lessons from 25 years of marketing
Roundup
Poor, but hostage to infant formula ads’ ‘deception’
Ad Congress reels off with ‘The New Order’
4As–Ad agencies’ association that believes there is strength in unity and creativity
Proximity beefs up team, brings in three specialists
The truth about creativity
Dismantling of giant billboards to resume soon – DPWH
Anti-billboard drive to resume
MindShare survey compares communication channels costs
National Marketing MONTH: A great endeavor to create jobs
Deception games
False claims
Poor, but hostage to infant formula ads’ ‘deception’
Dismantling of giant billboards to resume soon -- DPWH
Santiago vows to refile anti-billboard bill
Arroyo says no stopping anti-terror law
Illegal ad displays to go, vows Ebdane
Sandiganbayan verdict won’t spark insurrection
UAI research: What's the purpose and how often?
The best salesman
Breaking through the clutter
MMDA cracks whip on ad firms
How to market small biz online
Illegal billboards should be removed
Crisis communications in varying degrees
Design as a science: It’s a new brand ball game
Sandigan orders ad agency to explain Erap verdict ads
Tall billboard near airport
Color your brand orange
Color it orange
Ban smoking advertisements (please!)
Guerrilla effectiveness -- The Pareto Principle
Cid Reyes: Still fiery at fourteen
Philippines’ youngest and brightest
ABS-CBN posts Jan-Jun net profit of P739M
Advocacy–the next wave
Smart, 360media launch RP's 1st commercial mobile TV service
Media, film group focus on RP digital content development
AdBoard updates Code of Ethics
OAAP backs govt drive vs. illegal billboards
Tobacco firms, gov’t dispute ad ban provision
PLDT unit acquires 360media for mobile TV service
The paradigm shift of public relations
Sunday Inquirer mag is top weekend supplement -- Nielsen
Health officials firm on outdoor advertising ban on cigarettes
America Online to buy ad-targeting network
Health dep’t tasks local governments to remove tobacco ads
America Online to buy ad-targeting network
DOH wants cigar billboard ads dismantled
Duque exposes lobby against tobacco ad ban
Microsoft buying online ad exchange
Jay Levinson’s five new rules in marketing
Disney cuts out smoking
Microsoft replaces Google for ads on Digg.com site
Lung Center doctors support drive vs. cigarette billboards
Bill regulating ad billboards refiled in Lower House
Fortune Tobacco hopes to expand market abroad
‘Advergaming’ needs push in RP, says Level Up! exec
Drug firms’ lobby fund to reach P1B, say solons
Nestlé Phils. clarifies report on
Joker, Pichay dispute figures on ads expenses
RP needs to market itself
Campaign vs illegal billboards resumes
Nescafé Classic TVC wins Araw Awards
Health officials, manufacturers tackle Milk Code
Ad giant WPP’s profit at .5 B exceeds forecast
HeADS-up Creativity
National Marketing Month Marketing: A great endeavor to create jobs
Cigarette ads banned in Davao
Mothers bare breasts, buck ‘milk and murder’
EBay pulls ads from Google after corporate spat
Akbayan solons take up cudgels for breastfeeding advocates
MMDA Chair Fernando sued for dismantling ads
A cruel ad
A cruel ad
MMDA to take billboard case to SC
Raising the bar on Philippine advertising
Formula wars
Breast milk is always best
Where digital advertising money is going
Ads invade the gaming universe
JWT Manila hits gold, RP’s first at Cannes ad festival
Google expands action-based ad platform worldwide
AdBoard Elects 2008 Officers & Board of Directors
New and Improved
Celebrity endorsers
Passage of HB2811 to regulate ads with women as endorsers
Yahoo! reinventing the mobile internet
What is a just-right product or service
Product differentiation on senseless product attribute
What is brand repertoire
Horizontal marketing: Gurus latest buzzword
5 RP ad agencies make shortlist at Cannes ad fest
Total ban on tobacco ads sponsorships urged
Tobacco ads ban starts today
National Geographic Channel opens doors to local
Google helps advertisers figure out website demographics
Why Judays Meralco ad is a class apart
DPWH going after electronic billboard
SM Hypermart pushes in-store digital marketing
Leo Burnett Manilas chief creative officer Irvine tapped for Japan post
VIRTUAL INTERACTIVE SYSTEMS
Way of business life
Yahoo! sets sights on SMEs
How Asian ad agencies are reinventing themselves
Welcoming Aliens
Best Ad is a Satisfied Client
New Age of Digital Media
Leo Burnetts Irvine to Japan
National Geographic starts RP feed
GMA Network bares 6% hike in profit to P879M in Jan-May
Marketing to the Rich
Google to serve up ads for NBC's online Olympic Coverage
Games ad campaigns: Biggest, costliest, coolest
Games ad campaigns: Biggest, costliest, coolest
Advertising politicos: incredible salesmen
Santiago to take early campaign case to SC
Its not your ad spend, its what your brand says
Whats different in Kartajayas horizontal marketing
PRSP at 50
Mom takes the reins with Coke
Mom takes the reins with Coke
