New and Improved

Now is a time for reflection.

Advertising is caught in the middle of a changing industry. The 20th Philippine Advertising Congress, in fact, addresses and tries to resolve these changes.

AdBoard is also in the midst of a revolution. In this issue of AdBeat, chairman Andre Kahn and executive director Alex Castro III as well as Jun Nicdao of KBP and Randy Aquino of 4As introduce the ""new AdBoard"".

Only unity and cooperation can make self-regulation work in these times, and following a renewal of ties with KBP, AdBoard has created the Advertising Standards Council (ASC). From here on out, ASC would be taking over ACRC's role in the screening process in partnership with KBP, PANA and 4As.

The cover story, "AdBoard and the Order of Self-Regulation", features the prospect of a new AdBoard, as well as its hopes and strengthened statement of principles.

In keeping with the theme of newness, "Raising Ethical Standards in a Changing World" looks at international advertising codes from which came the inspiration for the revised Code of Ethics.

The "Lighter Side of Serious" also features someone new. Randy Aquino of 4As is newest member of the AdBoard board of directors. It is only right to welcome him into the group with our regular celebrity Q&A section.

Of course, AdBeat wouldn't leave itself out either. Watch out for our new open forum section where industry practitioners speak about their thoughts and opinions.

There are many more interesting reads in this issue, and we hope you enjoy AdBeat as much as we enjoyed putting it together. Happy reading!

Everyone wants to be in the know. Whether it’s the latest in fashion, lifestyle, culture, travel, or work, we turn to our favorite magazines to inform and at the same time entertain us.

For the advertising industry, AdBeat is the magazine to read. AdBeat is the official magazine of the Advertising Board of the Philippines (AdBoard) and each issue comes out with exciting articles on advertising practices, ethics, information technology, global advertising, and consumer behavior to name just a few.

While industry practitioners like to read the magazine to keep updated in advertising, students can use it for research and additional information. It is also an entertaining read for those who are particularly interested in advertising.

Much of the articles are written by veteran ad executives and all interviews given by industry leaders, but each issue has been put together to make AdBeat stimulating and easy to read.

Many features have been added since Adbeat’s first publication. It has even undergone a major facelift starting last year, and readers can only expect a better industry magazine each quarter.