AD FOUNDATION   The Advertising Foundation of the Philippines is the non-partisan, social development institution for values education and industry upliftment endeavors of Philippine advertising and its allied fields. It is a tax exempt donee institution and registered business league.Now on its 15th year, Ad Foundation has to its credit a number of values-oriented and nation-building projects such as the media campaigns Media Citizens Quick Count (MCQC) Mata ng Bayan, BIR Raffle Promo and VAT for Progress, a meaningful celebration of Philippine Centennial of the Declaration of Independence, DOLE: Bilib sa Manggagawang Pinoy, Invest in the Philippines: Home of the Great Filipino Worker, Mothers for Peace, APEC 1996 MTV and special promotions, to cite a few. Special books that promote country and culture such as "Building an Asia-Pacific Spirit of Community" that were given as the Philippine gifts in the 1997 APEC Summit in Canada, the multi-awarded coffee table book �Discovering Philippine Art in Spain", and the legacy book, "Celebration of the Filipino: Portraits of an Era" were also produced and co-published by Ad Foundation in 1996, 1997 and 2005. The Foundation also assisted the 1st Philippine Independent Film Festival, Cinema laya, and the 19th Philippine Advertising Congress in July and November 2005, respectively.   The Foundation counts among its founding pillars members composed of premiere business entities, honorary life members and 10 professional associations in the business of marketing communications. Founding Pillars of the Ad Foundation are Procter & Gamble Phils.,PLDT, Unilever Phils., Nestle Phils., San Miguel Corporation,  United Laboratories, Kodak Phils., United Coconut Planters Bank, Coca-Cola Bottlers Phils., Asia Brewery Inc., General Milling Corp., GMA Network, Inter-Continental Broadcasting Corp., Development Bank of the Philippines, A. Yabut Management & Development Corporation, Assumption College, Magnolia Corporation and ABS-CBN. Its member-associations consist of Philippine Association of National Advertisers (PANA), Association of Accredited Advertising Agencies-Philippines (AAAA-P), Kapisanan ng mga Brodkaster sa Pilipinas (KBP), United Print Media Group (UPMG), Advertising Suppliers Association of the Philippines (ASAP), Philippine Press Institute (PPI), Outdoor Advertising Association of the Philippines (OAAP), Cinema Advertising Association of the Philippines (CAAP), Marketing Opinion Research Society of the Philippines (MORES), and Independent Blocktimers Association (IBA).