Advertising Board of the Philippines

President Benigno S. Aquino, III recently inducted the newly elected officers and board of the directors of the 2012 Advertising Board of the Philippines (AdBoard).  The President urged the new officers headed by Chairman Frederick Alegre of Business Mirror and United Print Media Group to continue its work of ensuring responsible marketing communications in support of sustainable growth and human progress.

The Advertising Board of the Philippines (AdBoard) congratulates the 2012 officers and directors today, inducting Ricky Alegre as AdBoard chairman, Alex Syfu as vice chairman, Tessie Celestino-Howard as corporate secretary, Alden Castañeda as treasurer and Margot Torres as PR and information officer. Noted industry practitioners Frank Abueva, Ed Acosta, Jose Sy, Allen Velez, Faith Abaño, TJ Parpan, Madonna Tarrayo, Gig Tibi, Rudy Villar, Pepito Olarte, Lorraine Schuck and Meckoy Quiogue complete the new set of officials as board of directors. Jones Campos retains his executive director post while veteran AdBoard officer Andre Kahn is ex-officio.

A few years shy of thirty, the Advertising Board of the Philippines (AdBoard), one of the country’s biggest trade organizations, starts 2012 with a timely reinvention.  The advertising landscape is changing fast.  Marketing, media, communications and other similar professions are now inextricably in the business model.  Staring AdBoard in the face was a decades-old, yawning gap between itself and the industry it was tasked to represent and whose rights it had sworn to uphold. 

The Advertising Board of the Philippines (AdBoard) makes an early pitch to host AdAsia 2017 during the AFAA (Asian Federation of Advertising Associations) meeting in Pattaya, Thailand on the occasion of Adfest 2012.

The Philippine advertising industry has grown up, and not in the way of becoming an overfed giant. Rather, it has grown in sophistication, maturity.